A Las Vegas vacation calls to mind a variety of images. For some, it’s a non-stop party filled with drinks and casinos. For others, Las Vegas represents an enjoyable family getaway. Las Vegas’ tourism industry had its heyday in the late 60s and early 70s, thanks to a publicity campaign that marketed the city as an adult playground.

Las Vegas was, in that era, a city filled with glamorous casinos, famous live performances and 24-hour bars. It wasn’t uncommon back then for vacationers to show up in time for an evening stage show, spend the entire night playing cards, down their eggs and toast with whiskey sours and only catch a few hours of early morning sleep before doing the whole thing over again.

In the beginning of the 90s, the trip to Las Vegas began to transform into an entirely different type of vacation. Its casinos started drawing in family vacationers in order to compete with kid-friendly attractions at New York New York and the family-oriented MGM Grand.

The casino management caught on to the possibility of attracting families, who had vacation money to spend, while continuing to serve their high rollers and devoted gambling clientele. That caused the rise of family-oriented entertainment, including restaurants, shows and other places focused on kids. Even many casinos started offering childcare services to parents, in order to allow them to continue gambling and drinking while their kids played.

Currently, a Las Vegas vacation is somewhere between a kid’s playground and one for adults. Vacationers will see roller coasters taking flight above the din of the casino’s slot machines and roulette wheels. Nowadays, fliers for escort services paper the sidewalks and topless show advertisements paint the sides of cabs, alongside promotions for Sponge Bob Square Pants, thanks to the legality of prostitution in Vegas.

The aura of the adult playground still permeates, despite the strip’s re-branding as a family vacation spot. The city flows with money and champagne, as it remains host to the greatest number of fine restaurants and dance clubs to be found in any place in the U.S.A.

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