Bwin the Austrian based online betting company has denied possible merge with the online poker giant PARTYGAMING though stories have pop up in reputable news sources such as The Times and Sunday Times.

Bwin authorities stated that they desire to take part in sector consolidation however; they also said that they are chatting to everyone in the online gaming business in a day by day basis but they are not in any kind of progress talk with PartyGaming.

In the case that the two companies will merge - it’s been commented by a lot of business experts that it will be a successful partnership - creating at least a 2 billion pounds industry. This is due to the fact that both companies are valued no less than one billion dollar each. The online betting industry that Bwin is an expert on will provide a very special sport betting scale and expertise to PartyGaming.

It is known that PartyGaming has frequently stated that they are seeking a major sports betting platform so it can complete a strong product suite in the key egaming verticals of poker, casino and sports betting.

A source told the Sunday Times the negotiations were at a premature stage, also saying that “everyone in the industry is talking to everybody else”, echoing Bwin co-chief executive Norbert Teufelberger’s and 888 boss Gigi Levy’s comments on rumours of a Bwin-888 tie up three weeks ago.

Other experts such as James Hollins of brokerage Daniel Stewart commented that if Bwin and PartyGaming finally make up their minds to merge it will be “exceptionally strategically compelling”. He also said that both parties will benefit from each other, with PartyGaming getting into the sports part of its product offer and Bwin benefiting from the other’s in-house casino abilities.

Hollins added: “The combined groups’ poker operations would drive clear scale economies and liquidity [Bwin and PartyGaming have the fourth and fifth largest poker networks globally] to compete squarely against the US-facing giants of PokerStars and Full Tilt.

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